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DIY Studio Setup

DIY Studio Setup

While we do a fair amount of production for our clients, the bulk of our work lies in post -- taking available footage and turning it into social media gold for brands, retailers, experience providers, and content purveyors alike. Especially during the pandemic, content creators have had to get, well,

The Burton Snowboards Mine 77 Collection

The Burton Snowboards Mine 77 Collection

Recently we had the honor of creating about 30 product videos in support of the Burton Snowboards Mine77 collection launch. We are extremely grateful to have had the opportunity to help carry on Jake's legacy. In Jake's own words, "I say 'the Mine is ours' because it expresses my passion

CASE STUDY: Crankworx World Tour Social Media Content Production

content marketing

CASE STUDY: Crankworx World Tour Social Media Content Production

For the past two years ChopShop has worked with Crankworx to cut footage shot from previous years competitions to create a bank of social media content to share on various channels leading up to their events.

Precision Editing in a Pinch

Precision Editing in a Pinch

CHOPSHOP CASE STUDY: BURTON CLINICS -------------------------------------------------------------------------------- World’s most famous snowboarding manufacturer taps ChopShop to handle large-scale video production Stats/Metrics: 82 videos / 35 days -------------------------------------------------------------------------------- Never Enough Product Content In July of 2018, Burton contracted ChopShop to edit and produce a series of product info videos for Burton.com

Dear Influencers, You Should All Be Using Video.

content marketing

Dear Influencers, You Should All Be Using Video.

It's no secret that certain high profile social media personas have brands lining up and offering big bucks to be associated with them. The popularity of Social Media has enticed big companies to capitalize on aligning key social media influencers with specific products, resulting in everyone from celebrities to every

What's with IGTV and how do I get started?

content marketing

What's with IGTV and how do I get started?

As with all social media platforms, the early adopters tend to benefit the most- so don't get left behind on the IGTV train.

How Does ChopShop Work?

Getting Started

How Does ChopShop Work?

We often get questions about how ChopShop works or if we are the right fit for a certain type of business. Here's the quick and dirty of it: We work with brands and individuals in across all industries, of all shapes and sizes. We customize each deal to suit your

Let's Get Vertical: Vertical Video Content and why you should be creating it for your next digital ad campaign.

content marketing

Let's Get Vertical: Vertical Video Content and why you should be creating it for your next digital ad campaign.

If you are overwhelmed at the though of converting your horizontal content, don't despair! ChopShop editors are experienced in creative conversions to the 9:16 format and are here to help.

Filmmaking Tips from the Pros: Taking your techniques to the next level

Filmmaking Tips from the Pros: Taking your techniques to the next level

Filmmaking is an art that allows for infinite growth, which is simultaneously daunting and inspiring.

Filmmaking Tips from the Pros

Filmmaking Tips from the Pros

If adventure filming was easy there would be alot more of us out there hanging off clips capturing legendary climbers completing first ascents or holing up at backcountry lodges making magic and calling it our day job. Unfortunately it’s no walk in the park, hence why the title “Cinematographer”

Adventure Brands and the Impact of Video: Part 4- Evoke an Emotional Response that Drives Consumer Action

content marketing

Adventure Brands and the Impact of Video: Part 4- Evoke an Emotional Response that Drives Consumer Action

As marketers, our goals are to evoke consumer action- be it a like, a share a, new follow or a purchase. One of the most effective ways to take a drivers seat on consumer action, is creating content that stimulates their senses and triggers an emotional response.

Adventure Brands and the Impact of Video: Part 3- E-mail Marketing

content marketing

Adventure Brands and the Impact of Video: Part 3- E-mail Marketing

There is one little trick that is statistically proven to increase open rates, rack up the click-throughs and decrease unsubscribers by a significant margin in your e-mail marketing campaigns. You guessed it- VIDEO.

ChopShop Summer Ambassador Search

ambassador edits

ChopShop Summer Ambassador Search

Calling all adventure and action sports enthusiasts! Looking to share your adventures with amazing video edits, build your social media profile or business? ChopShop is looking for THREE new Brand Ambassadors of all ages.

Adventure Brands and the Impact of Video: Part 2- Building your Social Channels

Adventure Brands and the Impact of Video: Part 2- Building your Social Channels

The fight for social media dominance is a fierce one these days. With everyone and their dog (literally their dogs) posting epic content, it’s hard not to wonder how you can stand out as a brand in the adventure or action sports industries. We all know consistency, aesthetic, clever

Adventure Brands and the Impact of Video: Part 1- Improving SEO

content marketing Featured

Adventure Brands and the Impact of Video: Part 1- Improving SEO

So you work in the adventure or action sports industry. What led you down your career path is most likely not a love for analyzing keyword rankings and web search traffic sitting in your cubicle. It is quite possible that your job is a means to an end- and end

An introduction to Content Marketing and why you should be using video to drive business (regardless of your budget)

content marketing

An introduction to Content Marketing and why you should be using video to drive business (regardless of your budget)

What is content marketing and why should we be using it?

The Ultimate Ultimate Everything- An ice climbing first ascent in Squamish, BC

ambassador edits

The Ultimate Ultimate Everything- An ice climbing first ascent in Squamish, BC

This January a select group of climbers took advantage of the cold temperatures and completed the first full length ice climb up the Squamish Chief in 30 years.

Lost in China with climbers Ines Papert and Luka Lindic

ambassador edits

Lost in China with climbers Ines Papert and Luka Lindic

Last October, Ines and her Arc’teryx team mate Luka Lindic made a successful first ascent of the south-east face of Kyzyl Asker (a 5,842 meter peak in China) The 1200m route, “Lost in China” is rated WI5+ M6.

Adventure Filmmaking for Everyone

Adventure Filmmaking for Everyone

Whether you are filming your summer road trip for a screening at your next family reunion or dream of producing a film-festival worthy masterpiece, there are a few simple tricks that you can use to build a story that will keep your audience engaged from the beginning to the end.

Chasing a Rumor with Cody Townsend

ambassador edits Featured

Chasing a Rumor with Cody Townsend

This fall we had the opportunity to collaborate with professional skier Cody Townsend, as the editors of on his second self-directed film project entitled: *Chasing a Rumor*.

GO(ing) PRO: 7 tips for getting great video footage for your Chopshop edit

GO(ing) PRO: 7 tips for getting great video footage for your Chopshop edit

Here are a couple tips to help you make the most of the precious space on your GoPro memory card, so we can work our magic to compile your adventures into high-quality edits for you to share with your friends.