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An introduction to Content Marketing and why you should be using video to drive business (regardless of your budget)

Google “Content Marketing” and you’ll be told it’s a sure-fire strategy for connecting with consumers along with a zillion reasons as to why it will guarantee success in selling your products.

The Content Marketing landscape is vast and varied, so before getting too lost, let’s make sure we fully understand what we are referring to when we throw around the term and more importantly, how ChopShop can help create amazing content to ensure you gain the deserved traction with your marketing efforts.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable consumer action.”

-Content Marketing Institute

In other words, “Content Marketing” focusses on using “content” to spread the word about your business, develop authentic relationships with your customers and effectively tell your brand story to drive brand-recognition and sales.

Okay, but WTF is Content?

Content comes in many forms, such as videos, writing, photos, stories, social media posts, infographics… the list goes on and on.

Without a good platform to stand on, even the best content in the world is relatively useless. A platform is where you put your content on display, to make sure it ends up in front of your consumers. Social Media (Instagram,Facebook,Twitter, YouTube), Blogs, Vlogs, Websites, Podcasts, E-Blasts are all very effective platforms for sharing your content.

Got it. Now where do I start?

If one picture is worth a thousand words, video is… absolutely where you should focus your energy.

Here is where ChopShop comes in.

YouTube users are watching more than 1 billion hours of video content daily, and it is estimated that 79% of all global consumer web traffic will be video in 2018. Using the word “video” in an email subject line increases open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%. Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.

With the massive increase in video marketing, quality, creativity and consistency are vital in order to stand out, capture your audience’s attention, and most importantly hold on to it until the end.

Depending on your goals, the videos you share can be inspirational, informational or just pure entertainment.They can either tell a story that supports your brand, product or services- or explicitly show your customers how to use your products.

If you have never produced video content before, it may seem way out of your league. However, it doesn’t have to be reserved for business big guns with professional in-house creative teams.

Everyone can use video to compel their audience to invest in their products or services regardless of their skills or budget.

High quality video cameras, iPhones, GoPros and drones are ubiquitous these days- and chances are you already have access to raw footage that you can use to help tell your brand’s story.

Whether you shoot the video yourself, source footage from your customers using your product, or hire a professional videographer, ChopShop makes it easy and inexpensive to edit your footage into a high-quality video that is ready to share with the world.

To find out how ChopShop can help you self-produce quality video content that will drive your business email hello@chopshop.co or check out our website.

An introduction to Content Marketing and why you should be using video to drive business (regardless of your budget)
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