A collection of 8 posts
Dear Influencers, You Should All Be Using Video.
It's no secret that certain high profile social media personas have brands lining up and offering big bucks to be associated with them. The popularity of Social Media has enticed big companies to capitalize on aligning key social media influencers with specific products, resulting in everyone from celebrities to every
Let's Get Vertical: Vertical Video Content and why you should be creating it for your next digital ad campaign.
If you are overwhelmed at the though of converting your horizontal content, don't despair! ChopShop editors are experienced in creative conversions to the 9:16 format and are here to help.
Adventure Brands and the Impact of Video: Part 4- Evoke an Emotional Response that Drives Consumer Action
As marketers, our goals are to evoke consumer action- be it a like, a share a, new follow or a purchase. One of the most effective ways to take a drivers seat on consumer action, is creating content that stimulates their senses and triggers an emotional response.
Adventure Brands and the Impact of Video: Part 1- Improving SEO
So you work in the adventure or action sports industry. What led you down your career path is most likely not a love for analyzing keyword rankings and web search traffic sitting in your cubicle. It is quite possible that your job is a means to an end- and end