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content marketing

A collection of 8 posts

CASE STUDY: Crankworx World Tour Social Media Content Production

content marketing

CASE STUDY: Crankworx World Tour Social Media Content Production

For the past two years ChopShop has worked with Crankworx to cut footage shot from previous years competitions to create a bank of social media content to share on various channels leading up to their events.

Dear Influencers, You Should All Be Using Video.

content marketing

Dear Influencers, You Should All Be Using Video.

It's no secret that certain high profile social media personas have brands lining up and offering big bucks to be associated with them. The popularity of Social Media has enticed big companies to capitalize on aligning key social media influencers with specific products, resulting in everyone from celebrities to every

What's with IGTV and how do I get started?

content marketing

What's with IGTV and how do I get started?

As with all social media platforms, the early adopters tend to benefit the most- so don't get left behind on the IGTV train.

Let's Get Vertical: Vertical Video Content and why you should be creating it for your next digital ad campaign.

content marketing

Let's Get Vertical: Vertical Video Content and why you should be creating it for your next digital ad campaign.

If you are overwhelmed at the though of converting your horizontal content, don't despair! ChopShop editors are experienced in creative conversions to the 9:16 format and are here to help.

Adventure Brands and the Impact of Video: Part 4- Evoke an Emotional Response that Drives Consumer Action

content marketing

Adventure Brands and the Impact of Video: Part 4- Evoke an Emotional Response that Drives Consumer Action

As marketers, our goals are to evoke consumer action- be it a like, a share a, new follow or a purchase. One of the most effective ways to take a drivers seat on consumer action, is creating content that stimulates their senses and triggers an emotional response.

Adventure Brands and the Impact of Video: Part 3- E-mail Marketing

content marketing

Adventure Brands and the Impact of Video: Part 3- E-mail Marketing

There is one little trick that is statistically proven to increase open rates, rack up the click-throughs and decrease unsubscribers by a significant margin in your e-mail marketing campaigns. You guessed it- VIDEO.

Adventure Brands and the Impact of Video: Part 1- Improving SEO

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Adventure Brands and the Impact of Video: Part 1- Improving SEO

So you work in the adventure or action sports industry. What led you down your career path is most likely not a love for analyzing keyword rankings and web search traffic sitting in your cubicle. It is quite possible that your job is a means to an end- and end

An introduction to Content Marketing and why you should be using video to drive business (regardless of your budget)

content marketing

An introduction to Content Marketing and why you should be using video to drive business (regardless of your budget)

What is content marketing and why should we be using it?